Words by Marc Persico Premium tour operator, Tauck, has launched their first brand in more
Premium tour operator, Tauck, has launched their first brand in more than a decade, dedicated to targeting Australian travellers aged 40 – 50. Introducing Roam by Tauck.
You can explore the current offerings from Tauck available through Onboard Luxury. One of our Luxury Travel Specialists would be delighted to book one of these fantastic tours for you.
The new brand will officially launch in 2026. Roam by Tauck is aiming to operate 12 itineraries spanning across 6 different continents by the year 2027. Their first 5 journeys will debut next year. These itineraries have been designed for a more mature demographic. Travellers who want all the benefits of expertly guided travel – from exclusive access and insights to stress-free travel and planning.
Tauck’s Australian Managing Director, David Clark, says, “A high-end travel product of this nature that offers the flexibility to personalise, with signature experiences and, importantly, has active options, will be particularly attractive to our Australian travellers in their 40s and 50s.”
Away from the guided tours. Travellers are promised the freedom to indulge, explore, and recharge all on their own terms. The journeys will be small and intimate, with an average of about 16 guests.
It’s still early days, so these itineraries are in the planning stages. However, Tauck promises to include balloon rides over the Teotihuacan pyramids in Mexico. Canoe adventures past medieval castles in France. Dining experience in Iceland’s underground caves. Hikes through vineyards to private wine tastings in Portugal. As well as a wine-paired lunch in France’s Bordeaux region.
Roam by Tauck will balance unique VIP offerings with more active experiences. Itineraries will include plenty of free time for rest as well as independent adventure. This new brand is backed by Tauck’s century-long commitment to quality, personalised service, and trust. Roam by Tauck is considered the next chapter for the tour company. Designed to ensure mature travellers the kind of travel that feels fresh, freeing, and inspiring. Tauck states this new brand will open up all new possibilities for travellers as their flagship brand and journeys continue to grow and expand with new river cruises, land tours, and small ship explorations.
If you would like us to help you find your dream tour with Tauck, we would love to assist you. Please contact a Luxury Travel Specialist for more information.
Talk to our consultant and let us bespoke the holiday for you.
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